Our Story
Aimave emerged from a shared passion and a bold vision to redefine hydration. Founded by a dedicated father and his inspired daughter, our journey began with a simple yet profound frustration: the lack of truly healthy, accessible, and family-friendly hydration solutions.
“When my daughter started showing concerning signs of dehydration, I was concerned. A trip to the pediatrician revealed a simple yet startling truth: she was dehydrated. Her active lifestyle—running through soccer practices, dance, school activities, playing in the backyard, and growing up fast—meant she needed more than just water. Kids, as I learned, often find water “boring,” and she wasn’t drinking enough to keep up with her vibrant energy. Oh, and the doctor’s suggestion? Try to add a beverage with electrolytes to her daily routine, not just water.
As I surveyed the hydration drinks on the shelves, I felt a wave of frustration. Most of them were designed for athletes, loaded with excessive salt, artificial flavors, and ingredients I couldn’t even pronounce. None of these options felt suitable for my daughter or our family.
That’s when I began exploring the idea of starting a hydration brand. I knew I could create something better—a hydration drink that families could truly enjoy, one that would cater to every lifestyle, from busy parents to active kids and wellness enthusiasts.
To me, it was simple: use better ingredients than everyone else, other brands in the market, and you’ve won half the battle”.
Determined to create a better way, this father-daughter team set out to develop premium hydration powders that prioritize ingredient quality, simplicity, and inclusivity. Aimave was born to deliver functional hydration that’s clean, effective, and designed for everyone—whether you’re a busy parent, an active athlete, or simply seeking wellness in every sip. Our commitment is to empower all ages, lifestyles, and goals with hydration that’s as pure as it is powerful.
“We saw a need for something better,” they said. “So we created the best.”
Our Mission and Values
Team Aimave’s mission is to provide premium functional, ALL NATURAL, hydration that’s accessible to all, with a focus on family wellness and vitality. As the only brand dedicated to prioritizing family hydration, we develop products that blend clean, high-quality ingredients with sustainability, ensuring every sip supports the health and vitality of every family member—no matter their age or lifestyle.
We’re here to make hydration joyful, simple, and accessible—because everyone deserves to feel their best, every day.
Our values are the heartbeat of Aimave, guiding every decision we make:
Purity: We commit to using only the cleanest, highest-quality ingredients, delivering hydration that’s as wholesome as it is refreshing. Our ingredients include real fruits and nature’s superfoods.
Inclusivity: Hydration should unite, not divide. Our products are thoughtfully formulated to meet the needs of every family member, from children to adults, from athletes to bodybuilders, and of course, those who want an amazing drink without all the junk.
Sustainability: We’re devoted to protecting the planet for future generations, using responsibly sourced ingredients and eco-friendly packaging to minimize our environmental footprint.
Simplicity: We believe in straightforward, functional hydration—free from overly complex formulas and clean ingredients —so you can understand the nutrition panel and focus on living your best life.
What Makes Us Better
Aimave stands apart as the premier hydration brand using nature’s best ingredients. Our powder hydration formulas are meticulously designed to deliver clean, functional hydration without the clutter of artificial additives or fake ingredients.
Created with family wellness at the core, Aimave blends natural, high-quality components with innovative simplicity to keep you refreshed, energized, and thriving in every moment—whether it’s a busy morning, an active afternoon, or a quiet evening at home—kids dashing through playdates, parents juggling busy days, or athletes pushing their limits
Our hydration powders are crafted to support daily wellness, recovery, and vitality, all while being sustainable and inclusive. We’re not about quick fixes; we’re about building strong, thriving families together.
After looking at alternatives
Our journey began in 2024
Our founder, driven by a relentless pursuit of better health for him and his family, grew frustrated with the overcrowded market of “me too” flavored salt powder mixes that dominated shelves.
We uncovered a troubling reality: many brands relied on unproven claims, excessive sodium masked as electrolyte replenishment, and a shocking array of low-quality, artificial ingredients that persist in the industry today.
Unlike products crafted by marketing teams chasing trends, Aimave was born from real people with a genuine mission—to help families rediscover hydration that’s both clean, healthy, and truly functional.
We took a stand to create hydration powders that prioritize purity, functionality, and the well-being of those who matter most: you and your loved ones.
A perfect fit for your every day life
Developed to fit every lifestyle
At Aimave Co., we’re redefining hydration with clean, natural, functional, and premium formulas designed for everyone. Our mission is simple: to provide clean, healthy hydration that fits seamlessly into every lifestyle—whether you’re a busy parent, an active professional, a wellness enthusiast, or a pro athlete. With a focus on purity, simplicity, and quality, Aimave delivers hydration that nourishes your body and supports you throughout your day.
Our core formulas deliver a vast amount of benefits, but focus on using nature’s superfoods. Nothing artificial, can’t call it good if it is.
Simplicity in design and form
We’re just getting started
Our premium, best-in-class hydration powders are at the forefront of our mission, but this is just the beginning. We’re dedicated to crafting the finest hydration products as part of our broader vision to bring wellness to millions.
Our incredible team are here for you
Hector Ruiz
Founder
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Eva Ruiz
Co-Founder
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
In the press
